UrbanNest home
 greening last-
mile delivery

UrbanNest Home transformed last-mile delivery by adopting electric

 vehicles and eco-friendly packaging to reduce its carbon footprint.

Company name

EcoWare industries

Location

Oceanview, WA

Industry

Sustainable delivery

Scope of work

Sustainable logistic optimization

UrbanNest Home, a rapidly growing home goods retailer, faced increasing pressure to reduce its environmental 

impact, particularly in the last-mile delivery phase of its operations. To meet sustainability goals and improve 

operational efficiency, the company overhauled its delivery infrastructure with a suite of eco-conscious innovations.

 

The first major step was transitioning from traditional fuel-based delivery vans to a fleet of electric

 vehicles (EVs), significantly reducing greenhouse gas emissions and lowering noise pollution 

in residential areas. To support the transition, UrbanNest installed EV charging stations at regional fulfillment

 centers, ensuring uninterrupted operations.

 

UrbanNest also introduced freight consolidation practices, grouping orders by geographic zones and

 delivery windows. This reduced the number of trips per day and maximized each vehicle’s capacity.


 

The challenge

UrbanNest Home, a fast-scaling home décor brand, faced a growing gap between its sustainability

 mission and its last-mile logistics. While the brand promoted eco-conscious living, its delivery operations 

were contributing heavily to urban congestion and emissions.

  • Inefficient Delivery Routes
  • Underutilized Load Capacities
  • Rising Carbon Emissions
  • High Operational Costs
  • Lack of Real-Time Visibility

Our Solution

UrbanNest implemented a comprehensive Last-Mile Optimization Plan focused on 

reducing emissions, improving efficiency, and aligning delivery practices with its green values.

 

  • Green Fleet Integration
  • Deploying electric & hybrid vehicles to replace diesel trucks
  • AI-Driven Route Optimization
  • Minimizing mileage & fuel consumption through smart routing
  • Load Efficiency Enhancement
  • Maximizing cargo capacity to reduce trips

Key results & impacts

The implementation of UrbanNest Home’s green logistics strategy delivered measurable

 and lasting results. Most notably, the company achieved a 40% reduction in carbon

 emissions from last-mile deliveries.

Average reduction in energy costs

50%

Average 10,000 tons CO2 reduced

15%

Sophie Allen has been a driving force behind UrbanNest Home’s transition

 to eco-conscious delivery systems. She led the initiative to reduce the brand’s 

last-mile emissions while enhancing customer delivery experience.

Sophie Allen

Chief logistic Manager

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